One of the issues that emerged in the project of Pavilion Piacenza at EXPO MILANO 2015 was the relationship with soil and land in urban context. The challenge for ACELL was to replicate the soil of Piacenza from a 3D rendering.

We researched sand of the same colour, we did soil investigations, took samples of grounds, shells (Piacenza is close to the sea) and fossils. The architectural shape was chosen as an iconic symbol for the city, filled by the colours of its soil and fields.